Just read about "Green Grass at Last" in Fortune. I think its a brilliant idea, perfect for the current economic climate full of foreclosures, people less willing to spend on non-essentials and even the water shortage throughout California.
Green Grass at Last is a company that basically dyes grass, turning it from a faded brown to a glowing green. The dye is pretty much the same stuff that the pros that take care of baseball fields use and the company charges $250 for a 500 sq. ft. lawn.
When you drive by homes in foreclosure, listed as short sales, etc. in California, Arizona, Nevada and other desert regions, and all you see is seemingly dead, brown grass, you can begin to appreciate what a good idea this is. Putting lipstick on a pig, and making a buck along the way...
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